As part of the Breast cancer awareness month, Fakeeh Group -Neom launched a breast cancer awareness initiative targeting the NEOM community and patients, emphasizing the importance of early screening and regular check‑ups. The initiative aims to increase awareness of breast cancer risk factors, promote preventive lifestyle habits, and empower individuals with the knowledge needed to identify early warning signs. It also encourages active participation in screening programs and supports access to educational activities that highlight the impact of early detection on treatment outcomes. Through coordinated efforts and community engagement, the program seeks to strengthen health literacy, reduce late‑stage diagnoses, and foster a proactive approach to women’s health across the NEOM community.